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Creation website catalog
A catalog site is a convenient format for presenting products on the Internet. Unlike an online store, they do not have a shopping cart, but they allow you to order a product through an application form or by phone, and their development requires less costs and time for development.
Why you need a
directory site right now
Saving money on website creation
The development of catalog sites does not require large investments, making it ideal for small companies or startups that want to quickly launch their business on the Internet with minimal costs.
There is no complex functionality of the E-commerce
Creating a catalog site is much easier than creating an E-commerce, because it does not require connecting the functions of ordering and paying for goods, payment systems, special functions and modules. This simplifies development and launch, maintenance and administration.
Focus on product demonstration and marketing
Unlike a regular website, a catalog is focused on posting multimedia materials, which allows you to demonstrate a product in as much detail as possible, adding photos, videos, and text descriptions to it.
Етапи розробки сайта-каталога
The creation of a catalog website begins with communication with the customer in order to learn more about the future project, to understand the wishes and requirements of the client.
At this stage, we learn:
- basic information about the company - industry, offered products or services, niche features, target audience, competing companies, the company's position in the market; < li>information about the project - expected site structure, scope of work, projected budget, materials from the client, additional information;
- requirements for the site - a design style is needed, examples of competitors' websites, corporate colors, a brand book.
The research is conducted based on the information collected during the interview. It is necessary to further develop a detailed technical specification for creating a website that will differ from competitors' resources and will solve the client's problems. At this stage, we:
- study the target audience and its requirements;< /li>
- form a portrait of the ideal client;
- define the competitive advantages of the product or brand;
- analyze the scope of activity and market niche of the customer's company;
- analyze the market and business niche of the customer;
- study competitors' websites to identify their strengths and weaknesses;
- estimate the potential volume of traffic to the future website.
At this stage, the designer creates a website design based on previously created prototypes. The work is based on the client's brand book, which serves as a guide in terms of visual style, color, and location of all resource elements. Graphic elements are added and content blocks are structured. After the design is prepared, the creation of the catalog website moves to the layout stage.
Design is necessary to break down the creation of a catalog site into stages, divide the work between different specialists and determine the necessary functionality.
Design includes:
- defining the goals of creating a company catalog site;
- analyzing the content of the project and its features;
- preparing the architecture of the resource and the structure of individual pages;
- creating a layout;
The need for integrating additional programs and functions is clarified, a content plan and Customer Journey Map (CJM) are prepared.
The layout is done by a layout designer and, if necessary, a programmer. The former analyzes the graphic design of the site, selects an appropriate template and creates it in HTML/CSS/JS, is responsible for cross-browser compatibility and adaptability.
The programmer joins the work if it is necessary to develop a unique function that is not included in the list of standard ones. For example, a calculator with formulas.
During the website layout process, the Back End developer integrates the CMS or Framework into it, adds the necessary functionality and implements his own scenarios, for example: switching between categories, internal search and search filters, adding a product to the cart, connecting bank cards, synchronizing with 1C/CRM, etc.
We fill pages with graphic and informational content, add photos and videos, texts that are useful to site visitors. Text materials are written based on the semantic core, and all graphic elements are placed in the logical structure of the site, after which they undergo internal optimization.
When transferring content from an old site, we save all active links in the texts so that when clicking on them there are no 404 errors and traffic is not lost. If URL links change, we create a map of 301 redirects from old URLs to new ones so as not to lose your traffic. After that, our SEO specialists update the content and optimize it for the requirements of search engines.
Testing is one of the important stages of the web development process. At this stage, developers check the functionality of all elements of the site. The goal is to identify possible problems, such as broken links or incorrect display of the mobile version, and fix them.
Testing includes loading testing, adaptability testing and cross-browser testing. Once manual and automatic testing is completed, the landing page is ready to be launched on the server.
FAQ
The price of the catalog website is formed individually for each project and is discussed after the interview and preparation of the technical specifications.
The project implementation period depends on its complexity, requirements for functionality, design and content. The average project delivery period in the FUTURE web studio is from two to seven months.
An E-commerce is a resource with a complex structure, many connected modules and applications, which requires more costs and time for production. Developing a catalog takes less time and requires less costs, which allows you to quickly launch it and start promoting your business on the Internet.
A catalog site is more suitable for presenting products, while a business card is for presenting a brand or company. A catalog site usually offers a search on the site, ratings and reviews, a detailed description of products with detailed characteristics.
At Future, clients can always count on consultation from qualified specialists.
