The creation of a landing page usually takes 3-4 weeks, depending on whether the site is being developed from scratch or on the basis of a ready-made technical assignment, which is several times less than the development time for other types of resources.
Landing page is an effective tool for promoting a product or service on the Internet due to the absence of unnecessary and unnecessary information, for example, about a company or other products that are not involved in the promotion.
Ordering a landing page is a frequent choice for an advertising campaign, which allows you to minimize the cost of creating and launching a website, get high conversions and new customers.
Before ordering a landing page, we need to communicate with the client. The interview begins with a conversation with the project manager of the web studio, a simple survey or questionnaire that helps us understand the most important aspects of the customer's business and the goals of the future website.
Survey includes:
To understand how to create a landing page that will fully meet the requirements of the customer and solve the problems of his business
We:
Developing the design of a selling landing page is one of the key stages of work. UI/UX designers are working on the design, who, guided by the brand book, create a website that meets the objectives and corporate identity of the customer's company.
The preliminary version of the design is shown to the customer for feedback, making the required corrections and additions. After the final design is accepted by the client, it is submitted for layout.
At this stage, we develop the layout and approve the main functions of the site. It outlines and displays the main elements and blocks of content placement: from headings to texts and multimedia on the page.
We are clarifying the need to create several language versions, connect the admin panel, additional modules and functions. Finally, we prepare a website prototype and submit it to the client for approval. After agreeing with the customer, the creation of the design begins.
The typesetter is engaged in typesetting and, if necessary, the programmer. The first analyzes the graphic design of the site, selects the appropriate template and creates it on HTML / CSS / JS, is responsible for cross-browser and adaptability.
The programmer connects to work in case it is necessary to develop a unique function which is not included in the list of standard. For example - a calculator with formulas.
During the layout of the site, the Back End developer integrates a CMS or Framework into it, adds the necessary functionality and implements his own scenarios, for example: navigation through categories, operation of internal search and search filters, adding goods to the basket, connecting online payment on the site, synchronization with 1C /CRM and more
We fill the pages with graphic and informational content, add photos and videos, texts that are useful to site visitors. Text materials are written on the basis of the semantic core, all graphic elements are placed in the logical structure of the site, after which they undergo internal optimization.
When transferring content from the old site, we save all active links in the texts so that there are no 404 errors when clicking on them and traffic is not lost. If the URLs change, we create a 301 redirect map from the old URLs to the new ones so we don't lose your traffic. After that, our SEO specialists update the content and optimize it for the requirements of search engines.
Testing is one of the important steps in the web development process. At this stage, developers test the functionality of all elements of the website. The goal is to find possible issues such as broken links or incorrect display of the mobile version and fix them.
Testing includes integration testing, stress testing, scalability testing, load testing, resolution testing and cross-browser testing. As soon as manual and automatic testing is completed, the landing page is ready to be launched on the server.
The cost of a turnkey landing is approved after studying or preparing the terms of reference, clarifying the requirements and wishes of the customer, the amount of work and the deadline for the project.
Landing page is used to promote one product or a narrow category of goods, services or companies. It is suitable for small and medium businesses, large companies that want to test a new product or niche, hold a promotion, raffle or contest.
We create landing pages from scratch, without using ready-made templates, so that the final result fully meets the requirements of the customer and his tasks.
A landing page is a site that leads a potential client from contextual advertising or organic traffic, so it is more informational in nature, while the selling page is a USP designed for leads who are ready to buy.
In the FUTURE web studio, you can order the development of a landing page from scratch for positioning a company, promoting a product or service, holding an advertising campaign or contest.