Landing page creation usually takes 3-4 weeks, depending on whether the site is being developed from scratch or based on a ready-made technical specification.
Landing page is an effective tool for promoting a product or service on the Internet due to the absence of unnecessary and redundant information, for example, about companies or other products not participating in the promotion.
Ordering a landing page is a popular choice for conducting an advertising campaign, allowing you to minimize the costs of creating and launching a website, get high conversion and new customers.
Before ordering a landing page, we need to talk to the client. The interview begins with a conversation with the web studio's project manager, a simple survey or questionnaires that help us understand the most important aspects of the customer's business and the goals of the future website.
The survey includes:
To understand how to create a landing page that fully meets the customer's requirements and solves the problems of his business
We:
Development of a design for a selling landing page is one of the key stages of the work. The design is worked on by UI/UX designers who, guided by the brand book, create a website that corresponds to the task and corporate style of the customer's company.
A preliminary version of the design is shown to the customer to receive feedback, make the necessary corrections and additions. After the client accepts the final version of the design, it is transferred to the layout.
At this stage, we develop a layout and approve the main functions of the site. It defines and displays the main elements and content placement blocks: from headings to texts and multimedia on the page. admin panel, additional modules and functions. Finally, we prepare a prototype of the site and transfer it to the client for approval. After agreement with the customer, the design creation begins.
The layout is done by a layout designer and, if necessary, a programmer. The former analyzes the graphic design of the site, selects an appropriate template and creates it in HTML/CSS/JS, is responsible for cross-browser compatibility and adaptability.
The programmer joins the work if it is necessary to develop a unique function that is not included in the list of standard ones. For example, a calculator with formulas.
During the website layout process, the Back End developer integrates the CMS or Framework into it, adds the necessary functionality and implements his own scenarios, for example: switching between categories, internal search and search filters, adding a product to the cart, connecting bank cards, synchronizing with 1C/CRM, etc.
We fill pages with graphic and informational content, add photos and videos, texts that are useful to site visitors. Text materials are written based on the semantic core, and all graphic elements are placed in the logical structure of the site, after which they undergo internal optimization.
When transferring content from an old site, we save all active links in the texts so that when clicking on them there are no 404 errors and traffic is not lost. If URL links change, we create a map of 301 redirects from old URLs to new ones so as not to lose your traffic. After that, our SEO specialists update the content and optimize it for the requirements of search engines.
Testing is one of the important stages of the web development process. At this stage, developers check the functionality of all elements of the site. The goal is to identify possible problems, such as broken links or incorrect display of the mobile version, and fix them.
Testing includes loading testing, adaptability testing and cross-browser testing. Once manual and automatic testing is completed, the landing page is ready to be launched on the server.
The cost of a turnkey landing is approved after studying or preparing the technical task, clarifying the customer's requirements and wishes, the scope of work and project delivery deadlines.
Landing page is used to promote one product or a narrow category of products, services or companies. It is suitable for small and medium businesses, large companies that want to test a new product or niche, hold a promotion, giveaway or contest.
We create landing pages from scratch, without using ready-made templates, so that the final result fully meets the customer's requirements and tasks.
A landing page is a site to which a potential client is brought from contextual advertising or organic traffic, so it is more informational in nature, while a sales page is a USP intended for leads ready to buy.
At the FUTURE web studio, you can order the development of a landing page from scratch to position a company, promote a product or service, conduct an advertising campaign or competition.