Created on the basis of the corporate identity of the company, the corporate website increases brand awareness among potential customers, helps to stand out from competitors and occupy a niche in the market.
The company's corporate website increases its reputation in the eyes of potential customers and partners, because it speaks of modernity and openness, readiness for cooperation. The contact section, feedback form or online chat on the site are all tools that open access to a direct dialogue between the company, client and partner.
The corporate website provides the most complete information about the company, its products and services. This may be the history of the company's development, information about management and employees, a catalog of goods and services with a detailed description, additional information for partners, and much more.
During the first meeting with the client, before ordering a corporate website, we discuss the main requirements, nuances and features of the future project. It is important for us to understand the specifics of the client's business and its niche in the market, the features of the product or service, the needs and demands of the target audience, and to identify the main competitors.
To do this, the customer needs to answer 10 questions:
At the research stage, we deeply dive into the specifics of the client's business, study the target audience and competitors in order to understand how to create a corporate website with an original design that is attractive and useful for potential clients and partners of the client's company.
What we do:
The creative process of creating an organization's website design usually begins with sketches and brainstorming sessions within the UX/UI design team. A functional layout is created for each tab.
When creating a design, we are guided by the customer's brand book in order to create a corporate website that reflects the style and values of the company as much as possible. The customer expresses his opinion on the preliminary design project, gives any comments on the changes that need to be implemented, indicates what elements still need to be worked on. After accepting all the changes by the client, the designer prepares the final version of the design and submits it for layout.
Designing is one of the important steps in creating a corporate website. For a complete specification of the project, the customer provides all the necessary and available materials and terms of reference.
FUTURE specialists:
At this stage, the need for technical support of the site after the launch and the provision of other additional services is also specified .
The typesetter is engaged in typesetting and, if necessary, the programmer. The first analyzes the graphic design of the site, selects the appropriate template and creates it on HTML / CSS / JS, is responsible for cross-browser and adaptability.
The programmer connects to work in case it is necessary to develop a unique function which is not included in the list of standard. For example - a calculator with formulas.
During the layout of the site, the Back End developer integrates a CMS or Framework into it, adds the necessary functionality and implements his own scenarios, for example: navigation through categories, operation of internal search and search filters, adding goods to the basket, connecting online payment on the site, synchronization with 1C /CRM and more
We fill the pages with graphic and informational content, add photos and videos, texts that are useful to site visitors. Text materials are written on the basis of the semantic core, all graphic elements are placed in the logical structure of the site, after which they undergo internal optimization.
When transferring content from the old site, we save all active links in the texts so that there are no 404 errors when clicking on them and traffic is not lost. If the URLs change, we create a 301 redirect map from the old URLs to the new ones so we don't lose your traffic. After that, our SEO specialists update the content and optimize it for the requirements of search engines.
Testing is one of the important steps in the web development process. At this stage, developers test the functionality of all elements of the website. The goal is to find possible issues such as broken links or incorrect display of the mobile version and fix them.
Testing includes integration testing, stress testing, scalability testing, load testing, resolution testing and cross-browser testing. As soon as manual and automatic testing is completed, the landing page is ready to be launched on the server.
The price of a corporate website in the FUTURE web studio is specified after the preparation of the technical assignment of the project, when the scope of work and the timing of its implementation are clear.
The term for creating an enterprise website depends on the complexity of the project, the requirements for functionality and content. The standard development time is three to four months.
A corporate website demonstrates services or products, creates a positive image, expands the customer base, solves the problem of attracting new customers and partners, searching for personnel, and much more. Landing Page is a business card site, the task of which is to encourage the visitor to take action. The one-page will be relevant when you need to sell a product or service as part of a promotion, you need to attract visitors to the event, get contacts for feedback.
An online store has a more complex structure, contains an extended set of modules, provides automation of business processes, and allows visitors to buy goods with a non-cash payment method. The corporate site does not offer such opportunities and performs other functions: forming the image of the company and providing information about it, its products and services.