web development studio 🇺🇦
E-commerce development
According to research by the Nasdaq stock exchange, by 2040, 95% of purchases will be made online. The e-commerce market is growing every year. Opening an online store now is your chance to occupy a niche in the market before your competitors do.
Why you need an
E-commerce right now
Development of
E-commerce
The main reason to create your own E-commerce is the speed of online trade development. For example, if in 2014 the e-commerce market volume was 1.4 billion US dollars, then in 2021 it was 4.4 billion. Five years ago, the income received from online trade was 1-2% of retail sales, today this value reaches 5-6%. The Ukrainian online trade market also shows growth in all segments: from electronics to household goods.
Low cost of doing business
In business, cost analysis is a key criterion when it comes to increasing business profitability. A turnkey online store eliminates additional costs associated with, for example, renting premises and electricity bills. Costs can be minimized by using additional services, such as logistics outsourcing, when a company pays only for shipped orders plus storage costs and products in the warehouse. This is called dropshipping. Retail chains use this model without having their own warehouses.
Attracting an unlimited number of clients
In the case of an offline store, the sales potential is limited by the location, but if you transfer your sales to the Internet, the potential for attracting customers becomes unlimited. A million visitors per month is an achievable goal. For example, the online store of the Swedish brand H&M is visited by almost 70 million people per month, of which more than 65% regularly make more than one order.
Stages of E-commerce development
The main thing in developing an E-commerce of any price category is the concept and definition of customer needs. We study the specifics of the client's business in order to analyze competitors, determine the order of developing an online project, and learn the client's expectations and requirements for a trading site.
The interview is conducted by the studio manager. During the conversation, the terms and cost of creating an online store are discussed, and a preliminary project plan is approved.
A website is often the first point of contact between you and your customers, so before creating it, we conduct research to find out how users will be able to interact with the website, what their needs are, and what can be done to solve their problems.
Key research questions:
- What is the target audience looking for?
- What are the target audience's requirements for an online store?
- How are competitors' websites built, what are their mistakes and successful solutions?
When developing a turnkey online store, we track the key actions that web store visitors perform on the site in order to design a user-friendly design and fill it with the necessary functionality.
A web designer works on the appearance, layout and, in some cases, the content of a website. The main task is to make the web design easy to use, convenient for visitors and different from competitors' websites while respecting the client's company brand book.
In order for the site to work well on both desktop computers and mobile devices, we develop a unique adaptive design. In adaptive design, content moves dynamically depending on the screen size, so the site is convenient to view from a PC, laptop, tablet or smartphone.
At the design stage, we address issues not only of design, but also of the functionality of the site. Here are some of the elements that are taken into account when designing an e-commerce project:
- basic integrations that the platform should have: couriers, online payments, Google Analytics (including e-commerce tracking), Google Tag Manager, feedback systems, etc.;
- integration of additional sales channels, such as Amazon, AliExpress, Google Shopping product feed, Facebook pixel;
- integration into the chosen marketing automation system: if you are serious about developing your online store, this is very important in the perspective of several months after launch;
- integration with 1C, with the warehouse system and wholesalers that you are going to use (optional);
- scalability and performance;
- built-in sales support functions, such as a referral and loyalty program, product reviews, etc.;
- optimization for SEO: a number of functions are taken into account, including the ability to edit META tags, add canonical tags, extended snippets and more;
- responsiveness: flawless and fast operation of the store website on PCs, laptops and mobile devices.
The list of elements and nuances taken into account when designing the design and content of the site can be wider depending on the requirements and tasks of the business.
The layout is done by a layout designer and, if necessary, a programmer. The former analyzes the graphic design of the site, selects an appropriate template and creates it in HTML/CSS/JS, is responsible for cross-browser compatibility and adaptability.
The programmer joins the work if it is necessary to develop a unique function that is not included in the list of standard ones. For example, a calculator with formulas.
During the website layout process, the Back End developer integrates the CMS or Framework into it, adds the necessary functionality and implements his own scenarios, for example: switching between categories, internal search and search filters, adding a product to the cart, connecting bank cards, synchronizing with 1C/CRM, etc.
We fill pages with graphic and informational content, add photos and videos, texts that are useful to site visitors. Text materials are written based on the semantic core, and all graphic elements are placed in the logical structure of the site, after which they undergo internal optimization.
When transferring content from an old site, we save all active links in the texts so that when clicking on them there are no 404 errors and traffic is not lost. If URL links change, we create a map of 301 redirects from old URLs to new ones so as not to lose your traffic. After that, our SEO specialists update the content and optimize it for the requirements of search engines.
Before the site is handed over to the customer for trade, it is tested for correct operation in various web browsers, systems and devices. The series of tests includes all functions of the site. If necessary, corrections and adjustments are made to the functionality, layout and design. After completion of the work, the ready-made turnkey site is handed over to the client.
FAQ
The development of an E-commerce takes on average 3-4 months, but in each case the development period is negotiated individually with the client.
Our E-commerce prices start at $4,000. In the end, you will receive a professional and outstanding project.
These are different types of sites. Landing Page is a business card site that is suitable for presenting a company and its services, while an online store will provide an opportunity to sell goods and services, connect payment systems and conduct a full-fledged business on the Internet.
We develop websites with adaptive design, so they do not need a separate mobile version. Your online store will be equally convenient when visiting from a PC, laptop, tablet or smartphone.
You can order professional development of an E-commerce from us and receive two months of technical support after the launch of the site under the basic package and technical support on an ongoing basis under a separate tariff.
We are engaged not only in the creation, but also in SEO promotion of E-commerces according to a strategy agreed upon with the client in advance within the approved budget.
Стоимость SEO-продвижения рассчитывается за дополнительную плату к прайсу разработки интернет-магазина.
At Future, clients can always count on consultation from qualified specialists.
