eCommerce Website turnkey

According to research by the Nasdaq stock exchange, by 2040, 95% of purchases will be made online. The e-commerce market is growing every year. Opening an online store now is your opportunity to occupy a niche in the market before competitors do.

Development of e-commerce

The main reason why you should create your own online store is the speed of development of online trading. For example, if in 2014 the volume of the e-commerce market was 1.4 billion US dollars, then in 2021 it will be 4.4 billion. Five years ago, the income received from online trading was 1-2% of retail sales, today this value reaches 5-6%.

Low cost of doing business

In business, cost analysis is a key criterion when it comes to improving business profitability. The turnkey online store eliminates the additional costs associated, for example, with the rental of premises and electricity bills. Costs can be kept to a minimum by additional services, such as logistics outsourcing, where the company pays only for the shipped orders plus the costs of keeping the products in stock. This is called dropshipping. Retail chains use this model without having their own warehouses.

Attracting an unlimited number of customers

In the case of an offline store, the sales potential is limited by the location in which it is located, but if you transfer your sales to the Internet, then the potential to attract customers becomes unlimited. A million visitors every month is an achievable goal. For example, the online store of the Swedish brand H&M is visited by almost 70 million people a month, of which more than 65% regularly make more than one order.

Stages of online store development

Interview with the client
Interview with the client
Concept and definition of customer needs

The main thing in developing an online store of any price category is the concept and definition of customer needs. We study the specifics of the client's business in order to analyze competitors, determine the procedure for developing an Internet project, find out the client's expectations and requirements regarding the trading site.

The interview is conducted by the studio manager. During the communication, the terms and cost of making an online store are discussed, and a preliminary project plan is approved.

Study
Study
Business research before website development

A website is often the first point of contact between you and your customers, so before building it, we conduct research to find out how users will be able to interact with the website, what their needs are, and what can be done to solve their problems.

The main research questions:

  • What is the target audience looking for?
  • What are the requirements of the target audience for an online store?
  • How are competitors' websites built, what are their mistakes and successful solutions?
When developing a turnkey online store, we track the key actions that web store visitors take on the site in order to design a comfortable design and fill it with the necessary functionality.

UX & UI design
UX & UI design

The web designer works on the look, layout and, in some cases, the content of the site. The main task is to make web design easy to use, convenient for visitors and unlike competitors' sites, while respecting the brand book of the client's company. This is how we create a turnkey online store.

In order for the site to work well on both desktop computers and mobile devices, we develop a unique responsive design. Responsive design moves content dynamically based on screen size, so you can easily view your site from a PC, laptop, tablet, or smartphone.

At the design stage, we deal not only with the design, but also with the functionality of the site. Here are some elements that are considered when designing an e-commerce project:

  • basic integrations that the platform should have: couriers, online payments, Google Analytics (along with e-commerce tracking), Google Tag Manager , feedback systems and more;
  • integration of additional sales channels, for example, Amazon, AliExpress, Google Shopping product feed, Facebook pixel;
  • integration with the selected marketing automation system: if you are serious treat the development of your web store, it is very important in the future a few months after launch;
  • integration with 1C, with a warehouse system and wholesalers that you are going to use (optional);
  • scalability and performance;
  • built-in sales support features such as referral and loyalty programs, product reviews, and more;
  • SEO optimized: a number of features are taken into account, including the ability to edit Edit META tags, add canonical tags, rich snippets, and more;
  • Responsiveness: The store site runs flawlessly and quickly on desktops, laptops, and mobile devices.

Elements List and nuances that are taken into account when designing the design and content of the site, may be wider depending on the requirements and tasks of the business.

Technological Front-End
Technological Front-End
Cross browser and adaptability

The typesetter is engaged in typesetting and, if necessary, the programmer. The first analyzes the graphic design of the site, selects the appropriate template and creates it on HTML / CSS / JS, is responsible for cross-browser and adaptability.

The programmer connects to work in case it is necessary to develop a unique function which is not included in the list of standard. For example - a calculator with formulas.

Back-End development
Back-End development
Briefly what is happening «under the hood»

During the layout of the site, the Back End developer integrates a CMS or Framework into it, adds the necessary functionality and implements his own scenarios, for example: navigation through categories, operation of internal search and search filters, adding goods to the basket, connecting online payment on the site, synchronization with 1C /CRM and more

Content filling
Filling with content or transferring from the old site
Free your hands

We fill the pages with graphic and informational content, add photos and videos, texts that are useful to site visitors. Text materials are written on the basis of the semantic core, all graphic elements are placed in the logical structure of the site, after which they undergo internal optimization.

When transferring content from the old site, we save all active links in the texts so that there are no 404 errors when clicking on them and traffic is not lost. If the URLs change, we create a 301 redirect map from the old URLs to the new ones so we don't lose your traffic. After that, our SEO specialists update the content and optimize it for the requirements of search engines.

Testing
Testing
A series of tests includes all the functions of the site

Before transferring the site for trading to the customer, it is tested for correct operation in various web browsers, systems and devices. A series of tests includes all the functions of the site. If necessary, corrections and adjustments are made to the functionality, layout and design. After completion of the work, the turnkey site is handed over to the client.

FAQ

How long does it take to create an online store?

The development of an online store takes an average of 3-4 months, but in each case, the development period is negotiated individually with the client.

At what price does the creation of online stores start?

Prices for developing an online store start at $4,000. At the end you will get a professional and eye-catching project.

What to choose an online store or Landing Page?

These are different types of sites. Landing Page is a business card site that is suitable for presenting a company and its services, while an online store will provide an opportunity to sell goods and services, connect payment systems and conduct a full-fledged business on the Internet.

Do you make a mobile version of the online store?

We develop websites with responsive design, so they don't need a separate mobile version. Your online store will be equally convenient when visiting from a PC, laptop, tablet or smartphone.

Do you support sites after development?

You can order a professional development of an online store from us and get two months of technical support after the launch of the site according to the basic package and technical support on an ongoing basis at a separate rate.

Do you do store promotions?

We are engaged not only in the creation, but also in the SEO-promotion of online stores according to a strategy previously agreed with the client within the approved budget.

How much does SEO cost?

Стоимость SEO-продвижения рассчитывается за дополнительную плату к прайсу разработки интернет-магазина.