A promo site is a site created to advertise and promote a brand, product or service on the Internet, to conduct a special promotion. It does not contain hundreds of pages of unnecessary information for a potential client - only important and useful content.
No one is interested in reading pages of text. Bright photos or high-resolution videos will tell a lot more about a company or product. Images are 2x more memorable than text, and videos are 12x more memorable. A competent combination of text, graphic and multimedia content on a promo site allows you to distinguish it from competitors in Ukraine, attract the visitor's attention and increase the number of targeted actions.
It is naive to believe that every person who visits the site views it in its entirety. Usually, visitors only view the main page, and if the information on it does not catch them, they leave the site. However, this does not happen with promo sites. Their content clearly conveys the brand values and specific benefits of the product or service, increasing the likelihood that the visitor will buy it.
At the interview stage, the project manager of the FUTURE studio in Kyiv discusses with the client all the nuances and features of the future project before the client decides to order a promo site.
The purpose of the research is to understand how to create a promotional website that will increase the competitiveness of the client's product, increase brand awareness and increase sales.
What we do:
UX-designer develops the appearance of the site according to the prepared layout and in accordance with the brand book of the customer's company. The main emphasis is on the simplicity and functionality of the site.
The designer removes unnecessary graphic elements that distract attention from the main thing, structures the content, and forms a unique visual image of the promo site.
Design is an important stage in the development of promo sites, where we refine and work out:
At the design stage, possible integrations and built-in functions, terms of reference, content plan and Customer Journey Map (CJM) are specified ).
The typesetter is engaged in typesetting and, if necessary, the programmer. The first analyzes the graphic design of the site, selects the appropriate template and creates it on HTML / CSS / JS, is responsible for cross-browser and adaptability.
The programmer connects to work in case it is necessary to develop a unique function which is not included in the list of standard. For example - a calculator with formulas.
During the layout of the site, the Back End developer integrates a CMS or Framework into it, adds the necessary functionality and implements his own scenarios, for example: navigation through categories, operation of internal search and search filters, adding goods to the basket, connecting online payment on the site, synchronization with 1C /CRM and more
We fill the pages with graphic and informational content, add photos and videos, texts that are useful to site visitors. Text materials are written on the basis of the semantic core, all graphic elements are placed in the logical structure of the site, after which they undergo internal optimization.
When transferring content from the old site, we save all active links in the texts so that there are no 404 errors when clicking on them and traffic is not lost. If the URLs change, we create a 301 redirect map from the old URLs to the new ones so we don't lose your traffic. After that, our SEO specialists update the content and optimize it for the requirements of search engines.
Testing is one of the important steps in the web development process. At this stage, developers test the functionality of all elements of the website. The goal is to find possible issues such as broken links or incorrect display of the mobile version and fix them.
Testing includes integration testing, stress testing, scalability testing, load testing, resolution testing and cross-browser testing. As soon as manual and automatic testing is completed, the landing page is ready to be launched on the server.
A promo site is needed to promote a company, its product or service on the Internet, to form a positive brand image. It allows you to attract the attention of the target audience, increase conversions, increase the loyalty of potential customers and reduce the percentage of sales refusals.
The cost of a promotional site in the FUTURE web studio is formed individually for each project, and is negotiated after the interview and preparation of the TOR.
The development of a promo site is needed in cases where it is important to present a product or service in an original and bright way, stand out from competitors in your niche, introduce a brand to a new audience or convey new information to an established audience, emphasize the uniqueness of the product, form a new channel of interaction with the target audience.