web development studio 🇺🇦
Creation promo site
A promo site is an effective tool for creating a brand image on the Internet and launching a new product or service on the market.
Why do you need a
Promo site right now
Focus on product or brand
A promo site is a site created to advertise and promote a brand, product or service on the Internet, to hold a special promotional campaign. It does not contain hundreds of pages of information that is unnecessary for a potential client - only important and useful content.
Less text, more multimedia content
Nobody is interested in reading pages of text. Bright photos or high-quality videos will tell about a company or product much better. Images are remembered 2 times more than text, and videos - 12 times more. A competent combination of text, graphic and multimedia content on a promo site allows you to distinguish it from competitors in Ukraine, attract the attention of the visitor and increase the number of target actions.
High level of interaction with visitors
It is naive to think that every person visiting a website views it in its entirety. Usually, visitors only view the main page, and if the information on it does not bother them, they leave the site. However, this does not happen with promotional sites. Their content clearly conveys the values of the brand and the specific benefits of the product or service, increasing the likelihood that the visitor will buy them.
Stages of development of a promo site
At the interview stage, the project manager of the FUTURE studio in Kyiv discusses with the client all the nuances and features of the future project before the client decides to order a promo site.
He specifies:
- the company's scope of activity;
- features of the product, service or brand;
- target audience and main competitors.
The purpose of the study is to understand how to create a promo site that will increase the competitiveness of the client's product, improve brand awareness and increase sales.
What we do:
- create a portrait of an ideal client;
- identify the value of the product for visitors;
- analyze the market and business niche of the client;
- analyze the business of competitors, their strengths and weaknesses;
- assess the potential volume of traffic to the future site, analyze the promo sites of competitors that bring the most traffic;
- analyze queries in search engines for further integration of basic SEO at the stage of creating a promo site.
The UX designer develops the appearance of the site based on the prepared layout and in accordance with the brand book of the customer company. The main emphasis is on the simplicity and functionality of the site.
The designer removes unnecessary graphic elements that distract attention from the main thing, structures the content, and creates a unique visual image of the promo site.
Design is an important stage of development of promo sites, at which we clarify and work out:
- information architecture of the site;
- user scenarios and basic actions;
- design of the software part of the project;
- interface prototypes.
At the design stage, possible integrations and built-in functions, technical tasks, content plan and Customer Journey Map (CJM) are clarified.
The layout is done by a layout designer and, if necessary, a programmer. The former analyzes the graphic design of the site, selects an appropriate template and creates it in HTML/CSS/JS, is responsible for cross-browser compatibility and adaptability.
The programmer joins the work if it is necessary to develop a unique function that is not included in the list of standard ones. For example, a calculator with formulas.
During the website layout process, the Back End developer integrates the CMS or Framework into it, adds the necessary functionality and implements his own scenarios, for example: switching between categories, internal search and search filters, adding a product to the cart, connecting bank cards, synchronizing with 1C/CRM, etc.
We fill pages with graphic and informational content, add photos and videos, texts that are useful to site visitors. Text materials are written based on the semantic core, and all graphic elements are placed in the logical structure of the site, after which they undergo internal optimization.
When transferring content from an old site, we save all active links in the texts so that when clicking on them there are no 404 errors and traffic is not lost. If URL links change, we create a map of 301 redirects from old URLs to new ones so as not to lose your traffic. After that, our SEO specialists update the content and optimize it for the requirements of search engines.
Testing is one of the important stages of the web development process. At this stage, developers check the functionality of all elements of the site. The goal is to identify possible problems, such as broken links or incorrect display of the mobile version, and fix them.
Testing includes loading testing, adaptability testing and cross-browser testing. Once manual and automatic testing is completed, the landing page is ready to be launched on the server.
FAQ
A promo site is needed to promote a company, its product or service on the Internet, to form a positive brand image. It allows you to attract the attention of the target audience, increase conversions, increase the loyalty of potential customers and reduce the percentage of sales failures.
The cost of a promo site in the FUTURE web studio is formed individually for each project, and is discussed after the interview and preparation of the technical specifications.
Development of a promotional website is needed in cases when it is important to present a product or service in an original and bright way, to stand out from competitors in your niche, to introduce a new audience to the brand or to convey new information to an established audience, to emphasize the uniqueness of the product, to form a new channel of interaction with the target audience.
At Future, clients can always count on consultation from qualified specialists.
